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About the author

Matthieu Cousi

23 resources

ArticleHow long should a session with my AI Coach last?The ideal session length, what practitioners say about micro-sessions, and the calendar rituals that make short pauses actually happen.4 min readAgentSales/ BizDev Style AssessmentHow you naturally build business relationships, and the blind spots holding you back.1 minArticleHow Leaders Misjudge the RangeSix ways leaders pick the wrong mode, coaching too early, directing too late, with a mini-case for each and a quick self-diagnostic.5 min readArticleManaging yourself before managing othersSelf-management is the license for managing anyone else: why one breath changes tense moments, and how to train it in three days.3 min readArticleThe Invisible Hand: The Subtle Power of MEDDPICCMEDDPICC beyond the acronym: the psychology that turns a checklist into deal control.7 min readArticleThe Art of Navigating Difficult Conversations: From Tension to TrustBrain science, a 7-step preparation plan, NVC, Karpman, Harvard, and two word-for-word scripts for the conversations you'd rather avoid.12 min readArticleFrom Critique to Catalyst: The "Opt-in + SBI + Empowerment" Feedback MethodA three-step feedback method that turns critique into a catalyst for growth.6 min readAgentYour Personal OctagonAn AI guide that maps your eight life dimensions and where to focus next.ArticleThe Physics of Sales: Overcoming the "Activation Energy" of the Status QuoDeals don't stall for lack of interest: they stall below the activation energy of change.6 min readArticleWhy Most Buyers Feel Sales Pros Don't Put Them FirstBuyers reward sellers who understand their goals, yet most say sellers never take the time. Here's why listening fails, and how to audit your own calls.4 min readArticleThe SCARF Model: Five Triggers That Run Every MeetingStatus, Certainty, Autonomy, Relatedness, Fairness: how David Rock's SCARF model explains every tense meeting, and how to use it as a leader.8 min readAgentUnlock Your SCARF ProfileDiscover your social drivers: Status, Certainty, Autonomy, Relatedness, Fairness.ArticleLevel Up Your Life: The 7 Habits of Highly Effective PeopleCovey's seven habits as an operating system for modern leaders: what still works, and where the book shows its age.4 min readArticleThe Socratic Three: Your Leadership Reset Button for Giving FeedbackThree questions to pass through before sharing your perspective: a reset button for feedback.5 min readArticleLeadership starts when we stop optimizing everythingOptimization is a comfort zone; leadership begins where the playbook ends.6 min readArticleTarget the Symptom, Not the ProblemBuyers don't wake up thinking about root causes: they feel symptoms. Sell to those.4 min readArticleThe Dilution TrapSaying yes to everything quietly dilutes what matters most: one daily practice to see where your attention actually goes.3 min readArticleThe MEDDPICC Pipeline Audit ChecklistA letter-by-letter audit to separate real, forecastable deals from hopeful leads.7 min readArticleThe Perfect Pitch is Dead.AI has commoditized the polished pitch: connection is what's left to compete on.4 min readArticleWhat is an AI Coach, really?Not a chatbot with advice: what an AI coach actually is, what it isn't, and the four ways leaders really use one.5 min readArticleWhere Sales Teams Will WinThe edge is no longer information: it's how a conversation makes the buyer think.4 min readArticle"Who am I in relationship today?"A morning check-in on the presence you bring to others: one question that moves conversations from control to curiosity.4 min readArticleWhy Your Demo Isn't the ProblemIf deals die after the demo, the discovery before it is usually the real culprit: here are the symptoms, and the same deal run both ways.4 min read